Ramblings of a Relatively Unknown Author
To POD or not to POD ... There are pros and cons.
Pros: The author retains artistic control (which can also be a con); the author retains all subsidiary rights, meaning they pocket any money to be made from foreign sales or sales of movie rights and don't have to split it with a publisher; with some POD publishers, the royalty rates are much higher; the publishing process is much shorter (i.e., at iUniverse, as short as 30 days); the author has final say-so over the cover art.
Cons: In most cases, little or no editing is done, which can be harmful to an author; there is no to very little advance; most have a no-return policy, thus, it's very hard to get your books stocked by brick-and-mortar bookstores (then again, I've read that only 1% of published books are actually placed in bookstores - I'm not sure if this is true or not); elitist authors look upon POD authors as substandard or have the mistaken impression the author has gone this route because he/she could not get published any other way.
In both cases, unless you are a national bestselling author, little or no promotion is done for the author. But with POD publishing, it doesn't matter what the status of the author is, the promotion is not there.
It is my belief that each author makes the decision to publish in whatever format they choose for their own personal reasons. Each should choose the method that they feel will work best for them.
As a reviewer, I review books written by POD authors, self-published authors, and bestselling authors. There is a tremendous pool of talent in America, reflected across all avenues of publishing. It is my hope that the American public will realize this, as I see POD as a way of the future.